How does brand communication work in a crisis? What is changing AI? And how do agencies need to position themselves if they want to be prepared for 2024? In Munich, Kathrin Jesse, Aissu Diallo, Alexander Nowak, Jan König and Max Lederer discuss the challenges of a difficult year.

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The next generation is reinventing the industry

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In this episode of #WhatsNextAgencies, Kim Alexandra Notz talks to Amelie Schad, Managing Director at Mother Berlin, about NextGen Human. 

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In this episode of #WhatsNextAgencies, Kim Alexandra Notz talks to Amelie Schad, Managing Director at Mother Berlin, about NextGen Human. Amelie takes us on her professional journey - from her beginnings at Serviceplan to the founding of the Berlin creative agency Antoni and her current role at Mother Berlin.

For Amelie, people are the main focus. “Culture doesn't come from above - it comes from working together,” she emphasizes. In the interview, she shares her experiences as a woman and mother in a management position and talks openly about balancing family and career.

She believes that a strong culture is not just created by words, but by genuine commitment - be it through flexible working hours or creative solutions.

Amelie also talks about the challenges and opportunities of the next generation. In her opinion, it is crucial not only to attract young talent, but also to support them in the long term. This also involves the question of how agencies can become places where employees not only enjoy working, but can also grow personally.

The Future of Talent

In an exclusive interview with HORIZONT, Managing Director Amelie Schad and Global CEO Michael Wall talk about what has been achieved so far, the superpower of the micro-network and explain why creative agencies should invest in talent rather than in artificial intelligence. Read more 

Mother Berlin aims to become the flagship for creative excellence

Creative agency Mother Berlin is launching 

s biggest cross-platform campaign yet, urging everyone to buy 

 through an insightfully eye popping 360 campaign.

In today’s modern world where technology, politics, and economies provide confusion more than reassurance, 

manages to cut through the noise and inspires 

 isn't just a tagline; it embodies the sentiment shared by everyone who touches 

. Having one simple truth at the core of what you do makes you really powerful.”

said in a press release. “Mother Berlin does it in a 

Your Dream Article About Your Real Company

We’re thrilled to welcome Ankita Tobit to our team. Ankita joins the Mother Berlin office as Creative Director.

We're thrilled to welcome Ankita Tobit

New Google Pixel phones feature Gemini Live for free-flowing conversations with AI bot. See video 

Google launches Pixel 9 phones with advanced AI

Amelie Schad becomes Managing Director at Mother Berlin.

Amelie Schad becomes Managing Director at Mother Berlin

Darius comes from Zalando, where he started in 2015 as Lead Account Manager for Brand Strategy and Campaigns. His job was to develop the brand's in-house creative agency, respond to brand strategies through campaigns, and establish and optimize structures and processes. He was promoted to Head of Campaign Production/Global Brand Marketing by 2024. As the new 

, he joins Managing Director Amelie Schad and Creative Partner Alexander Nowak.

Welcoming Darius Gross

A multimedia Christmas campaign for Fielmann

The video was nominated for Best Dance Electronic Video at the UK Music Video 

The video was nominated for Best Dance Electronic Video at the UK Music Video Awards. Reach more 

'Schwer' is nominated for Best Dance Electronic Video at the UK Music Video Awards

Mother Berlin is saying ‘Hallo!’ to the world. Alexander Nowak is helping us create a magnet for creative minds in the German capital.

The next generation is reinventing the industry

4.10.24

Amelie Schad becomes Managing Director at Mother Berlin

Welcoming Darius Gross