In this episode of #WhatsNextAgencies, Kim Alexandra Notz talks to Amelie Schad, Managing Director at Mother Berlin, about NextGen Human. Amelie takes us on her professional journey - from her beginnings at Serviceplan to the founding of the Berlin creative agency Antoni and her current role at Mother Berlin.
For Amelie, people are the main focus. “Culture doesn't come from above - it comes from working together,” she emphasizes. In the interview, she shares her experiences as a woman and mother in a management position and talks openly about balancing family and career.
She believes that a strong culture is not just created by words, but by genuine commitment - be it through flexible working hours or creative solutions.
Amelie also talks about the challenges and opportunities of the next generation. In her opinion, it is crucial not only to attract young talent, but also to support them in the long term. This also involves the question of how agencies can become places where employees not only enjoy working, but can also grow personally.
Listen here.
